Chloraseptic

Produced by the same company that makes Luden’s, the redesign of the well-established product line was not as flashy as Luden’s, but still required attention to responsiveness. I implemented the “Cold and Flu Tracker” which allowed the user to look up flu severity in their region by zip code. This involved JavaScript coding and calls to a third-body API for data.

A Call to Interaction

With the goal to getting people to take action on the site, we designed and developed the Cold+Flu Tracker. The challenge was to create interest in a site selling cold medicines, which is not the most exciting product to sell. User case studies had shown that the reason that a person might find herself on the Chloraspectic site was, not surprisingly, they were feeling a cold coming on.

So, why not provide some helpful information like, where are the flu rates in my region? Plug in your zip code and leave with a better understanding on the sickness profile of where you live.

Metrics showed a marked spike in the tool attracting users to the sight during flu season. People who were seeking general information stumbled upon the tracker. The conversion funnels we had created in Google Analytics showed increased activity brought on by people gathering info on their area and then immediately heading toward a product.

Click Reduction

The objective of the site was to direct people where they could buy the products rather than by it online. The team incorporated browser-based geotracking to have the map to display stores in their location automatically. It is well-known that reduction of clicks to get people to the information they need improves conversion.