Goldman Sachs

10,000 Women Initiative

The 10K Women Program from Goldman Sachs was an initiative to aid women entrepreneurs in developing countries. The fund provided educational programs and financial resources to women around the world who were trying to start a business. Goldman Sachs wanted a slick presentation highlighting some of these women’s journeys to financial independence. The objective was to make the site compelling enough to encourage visitors to engage with the women’s stories.

“The team at KBSP+ was professional and efficient in the completion of one of our favorite programs.”
Kenneth Pearson, Digital Director, Goldman Sachs

We conveyed some of these women’s fascinating personal stories with text, images and video testimonials about how the program helped them achieve their business goals. The resdesign, coupled with fresh marketing on the program, incresed traffic to the home page 53%. User retention on the site increased by 39%. Goldman Sachs was pleased with the end product and ended up featuring the program on their home page for a number of months thereafter.