Vibrant Brands

Front-End Creation

I handled all front-end development for the branding agency’s web site redesign. The founder wanted the site to be cutting-edge to impress potential clients and draw users into seeing the breadth of the company’s previous work.

Enhancement through Tech

Working from flat designs, I spearheaded the animation and effects, employing new technologies in CSS like text masking over moving gradients. In addition, parallaxing on the home page and fade-in animations on interior pages create a kinetic feel while navigating the site. Use of embedded video adds to the overall feeling of movement on the site.

User Interface

It was important to try to point users to contacting Vibrant, so calls-to-action were made dynamic with animations to please the eye and encourage users to get in touch. Contact opportunities were included throughout the site, without obstrusive pop-ups or page takeovers that annoy the user and lead to disengagement. The objective was to draw potential customers in to something they would want to be a part of.